Google Analytics

With Peter Evans

Full day workshop

Peter will spend the morning on an introduction to Google Analytics featuring:

• Introduction to Web Analytics
• About Google Analytics
• Google Analytics Interface Features
• Sharing Google Analytics Reports
• Customizing the Dashboard
• Using Annotations

In the afternoon more advanced topics will be covered such as:

• Intelligence and custom alerts
• Using Site Content and Navigation Reports
• Understanding Goals and Funnels
• Advanced Segments and Custom Reports
• Using Filters and Regular Expressions

You are able to attend just one or both sessions.