Developing a Digital Strategy

With Damian Damjanovski

Full Day Workshop

Participants will learn and develop an understanding of the digital strategy process. They will learn how to plan and evaluate effective interactive communications, including
Internet advertising, search engines, email marketing and mobile marketing campaigns.

This workshop will enable you to develop skills in, and develop an understanding of:
• How to differentiate and develop a digital strategy from digital tactics
• Relevant issues in the process of digital communications from brief to success
• The role of different areas of digital communications (social media, search, display advertising, sites, etc) in the creation of your strategy
• Who the relevant service providers in each area of digital specialisation are
• The tools, methodologies and practices needed to understand the dynamics of digital communications
• How to apply the content of the workshop to local government and the public sector