Case Study - Selling Social Media to Senior Staff

Presentation Audio: 

Sally Williams - Selling Social Media to Senior Management.mp3

With Sally Williams

One of the biggest hurdles in adopting social media in government is resistance at the top. Sally Williams will discuss some of the ways to break down that resistance, plus paint a picture of Pittwater Council's experience with social media tools - what works, what hasn't worked quite so well and how the community has reacted.