When sexy economic development makes your online presence uncontrollable
Have you ever wondered what happens when Mad Max moves into your street?
In the old days, it may have made the front page of tomorrow's local paper.
Now it makes Hollywood's news headlines in a nano-second.
Broken Hill’s international reputation as a destination of choice for film makers came of age in 2011, when Broken Hill City Council opened the doors to the fifth largest film studio in the world. The City known mostly for its mining and tourism was thrown into the international spotlight.
Suddenly, there was a new range of stakeholders to be considered and when your mandate is to ensure that your organisation remains consultative, participatory and well managed, planning, monitoring and analysing the internet becomes a primary activity rather than an adjunct to the media monitor.
This presentation looks at the impact of speed-of-light communication on a community that has less than 50% internet access in the home and the inevitable impact on how Broken Hill City Council has started to negotiate the obstacle course created by its new sexy online identity.