E-newsletters – the Toyota Camry of Communication Channels
Presentation Audio:
Time:
18 August 2011 - 11:30am
“It’s definitely not sexy but boy can it deliver for an organisation.”
Yes, e-newsletters. In our rush to be on the latest social media channel, some of us might have overlooked the fact that we have some wonderful existing communication channels - what are we doing to improve and enhance them?
Coffs Harbour City Council has launched a new website - with no budget. But we did spend money on an e-newsletter system to make sure we could reach more people and target information to them. More people read our e-newsletters than the local newspaper - now that's got to be good!
I also want to explore the connection between e-newsletters and online booking. We have had some great successes this year.
