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Program

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Registration and Welcome

Registration opens at 8:15am

Welcome 9am

Opening Keynote

19 August 2010 - 9:15am
New Zealand Local Government Online Initiatives

With Jason Dawson

Building capacity and raising the standard of Council websites in New Zealand has been a key driver for Jason since joining the Association of Local Government Information Management Inc (ALGIM).

Jason will give an overview of successful online service initiatives from across the Tasman as well discussing ‘how, what and why’ website audits, awards and rankings have transformed the local government sector and given our webbies a new-found respect.

Morning Tea

10:00 - 10:30

Case Studies

19 August 2010 - 10:20am
Case Study - Increasing Digital Capacity

With Jason Richardson

As communicators using the internet to deliver information we are faced with a plethora of channels to choose from and more seem to appear with increasing frequency.

It can be bewildering for us but consider how challenging it must be for our audience.

Earlier this year Leeton Shire Council embarked upon a series of workshops to guide tourism operators online. This short presentation will discuss this endeavour to increase digital capacity among locals.
 

19 August 2010 - 10:40am
Case Study - Large Scale (Council) Website Redevelopment

With Michael Bourke

In 2007 Tamworth Regional Council updated its strategy for managing websites from using a single one-stop-shop website (Portal) for the Tamworth Region, by dissecting content and functionality to build custom websites for the range of facilities, services and events offered throughout the region.

The Internet Development Project (IDP) was formed with an objective to achieve a modernised web presence that is user friendly and reflects best practice. The difficultly in achieving the project objective was compounded as there was minimal internal experience and expertise in building large-scale websites. Furthermore, after much deliberation the project team selected the largest and most complex website (Tamworth Regional Council) as the first site to be completely re-developed.

The business imperatives for the re-developed included improving the accessibility and usability of information, whilst moving to a modernised technology platform, as the existing CMS was obsolete and unsupported.

Sounds great, but how was this achieved? The following presentation will provide a brief snapshot of the Tamworth Regional Council redevelopment project, with key lessons learnt in the following areas:

19 August 2010 - 11:15am
Case Study - Selling Social Media to Senior Staff

With Sally Williams

One of the biggest hurdles in adopting social media in government is resistance at the top. Sally Williams will discuss some of the ways to break down that resistance, plus paint a picture of Pittwater Council's experience with social media tools - what works, what hasn't worked quite so well and how the community has reacted.

19 August 2010 - 11:35am
Case Study - Making Friends in 2088: 5 short stories from Mosman

With Bernard de Broglio

We've all heard the whys and wherefores of web 2.0. It's big numbers, buzz words and Fatboy Slim. But it's also your local Probus group, the mums at the library and your colleagues in waste services. Bernard will share some of Mosman Council's experiences with community engagement online.

19 August 2010 - 12:00pm
Lightning Talks

Lightning talks allows more conference attendees to share their experiences. Anyone attending the conference can put their name down to do a 5 minute talk on an interesting experience, a new project, or anything relevant to government and the public sector in relation to the web. This is a great way to share your experiences and hopefully inspire others. Lightning Talks will be just before lunch during the conference so that the people watching can come up and ask you more about your experience during lunch!

Thanks to Contented.Com we are giving the winner 4 course licenses for their Online Diploma of Web Content. This means not only do they get to do the course, they can have three other staff also do the course from the comfort of their desks!

Lunch

12:30 - 1:30

Presentations

19 August 2010 - 1:30pm
The Future of Mobile in Local Government

With Rob Manson

There are 3 times as many mobile users globally as there are PC based internet users and in the future many people's first experience of the internet will be using their Mobile. No technology is more personal and local than the Mobile phone.

This presentation will look at what is driving this rapid change and how can you can use it to benefit your Local Government.

Then we'll look at what changes are on the horizon and how you can prepare for and manage this continuous flood of change.
 

19 August 2010 - 2:20pm
Measuring Social Media Effectiveness

With Mandi Bateson

There are hundreds of tools (free and paid) to track social media campaigns. So why is it so hard to report on social media effectiveness?

This presentation will give you practical tips for campaign reporting as well as an overview of the critical components of social media measurement - context, comparison and conversions.

Check out Mandi's blog post on her presentation
 

Afternoon Tea

15:10 - 15:40

Presentations

19 August 2010 - 3:40pm
Creating and implementing a social media policy

With Craig Thomler

With increasing use of social media by Australians, it's more than likely that a large number of your staff already use social media for personal and professional purposes.

As the public sector also increases official use of social media, it's important that staff and councils have a clear awareness of how and when they can engage online.

One key is the development of an organisational social media policy, which can guide your official online engagement efforts and help staff and management understand the boundaries between personal, professional and official engagement.

In this presentation Craig Thomler will discuss why, when and how to create a social media policy, what it should include and how to implement it successfully.

Presentations

19 August 2010 - 1:30pm
Getting social with photographic collections: Flickr Commons and beyond

With Paula Bray

In April 2008 the Powerhouse Museum joined a project called the ‘Commons on Flickr’. This project has led the Museum to think differently about the way it makes its photographic collections accessible. The images were loaded to the Commons under ‘no known copyright restrictions’ which has led to an incredible amount of citizen research, comments, tags, location identification and some great innovation. The number of views has exceeded expectations but it is the connections with this new audience that has led to some different thinking and a change to the Strategic plan. The Museum encourages the social connections and conversations that are taking place online with photographic collections through Flickr and on the Photo of the Day blog.

19 August 2010 - 2:20pm
Making Local Government Information Available and Accessible

With Shirley Southgate

There is a new right to government information system in NSW that will affect the way local government makes information available to the public.

This presentation will outline:

  • What's new, and who has responsibility for making the changes;
  • What must be published on the web;
  • What can be published on the web;
  • Some ideas about how local government can do this effectively
     

Afternoon Tea

15:10 - 15:40

Presentations

19 August 2010 - 3:40pm
Why Features lists shouldn't drive your Content Management System selection process

With Malini Raha

The unintended consequence of having a plethora of web content management systems to choose from is that CMS selection has become more complex and less empowering.
This presentation outlines a pragmatic approach to CMS selection, which factors in:

  • keeping features lists out of your project objectives;
  • involving potential CMS users in the evaluation;
  • understanding tasks and activities that will drive how your CMS will be used &
  • tailoring the process, not just the resulting CMS, to work for you.

Practical advice for those in the market for a new CMS.


 

Closing Keynote

20 August 2010 - 5:00pm
Apps 4 NSW

With Kate Harrington and Helen Palmer

A new attitude towards open government information is shifting the way we think about the information assets of our state. Making public sector information available not only strengthens democracy by increasing accountability and transparency of government, it stimulates innovation and leads to economic benefit.

Apps competitions such as Apps for Democracy, NYC BigApps, Mashup Australia, and App My State in Victoria, have stimulated innovation and encouraged public participation with the business of government.

Apps4NSW was the first State Government apps competition in Australia. The objective of the Apps4NSW competition was to capture innovative ideas using public sector information and data that are useful to the people of NSW.

The NSW Data Catalogue was a primary source of inspiration and information for entrants in the apps4nsw.

Networking Drinks Sponsored by BlinkMobile

Time: 5:30pm

Sponsored By:

Conference Dinner - Sponsored by Sophos

Time: 6:30pm for 7pm

A sumptuous feast at Fix St James on Elizabeth Street in the city

Sponsored by Sophos

Submitted by Administrator on 30 June 2010 - 1:33pm